Elevision Media use Salesforce to manage their media sales, sites & operations

As you go about your business in Dubai, you’re probably spent time in elevators on your way to meetings  or as you head to the office. As you stand in the elevator and wait to reach your destination, it’s likely that you’ll have noticed a screen at the top of the elevator. The company behind these screens is called Elevision Media, and they have worked with Tenacre to develop a CRM platform.

We helped them with their Salesforce setup, and continue to develop the system over time as the business grows and new functionality is required. The first time that Tenacre worked with Elevision the business was just getting up and running, and they had some interesting challenges that they asked Tenacre to help with.

 
All media sales activity & reporting is managed through the Salesforce CRM. 

All media sales activity & reporting is managed through the Salesforce CRM. 

 

Elevision is an advertising business. Their revenue comes from companies paying money to advertise on the network of screens that they run across Dubai. The process of selling the advertising space is an interesting one, as the advertisers can buy directly from Elevision, or go through one of the many media buying agencies that are located close by in Dubai Media City. Being able to track the relationships between the brands and media buying agencies is important, as is knowing when each brand releases budget for advertising campaigns. Managing this sales process and pipeline was the initial primary requirement for the salesforce setup.

For the network of screens to operate, there’s an entire team of operational staff that need to deploy the screens and networks in high rise towers in the city. The network is deployed in residential areas such as Jumeirah Beach Residence (JBR) and business locations such as Dubai International Finance Center (DIFC). As the size of the network scaled up (there’s currently over 700 screens), the business needed to look how they managed the vast amounts of technology (screens, routers, wireless networking devices) that would be deployed in each elevator shaft.

There’s also the question of producing the video files for the advertising, there’s an inhouse team that takes care of that too. Being able to have the advertising files ready in time for the start of the advertising campaign is vital. The designers need to work with the sales teams and operations managers to make sure they the process of collecting the copy and images from the client and getting sign off on the final design runs smoothly.

The salesforce setup that Tenacre developed manages media sales, roll out of screens in new sites and project management of the content management process. 

The Elevision team use custom applications on Salesforce to manage the roll out of digital screens and media players.

The Elevision team use custom applications on Salesforce to manage the roll out of digital screens and media players.

Each technical component is configured at the Elevision office in Dubai Media City and then updated on Salesforce.

Each technical component is configured at the Elevision office in Dubai Media City and then updated on Salesforce.

Tenacre designed a Salesforce solution that captured all of our requirements, and that took a lot of planning!

The initial requirement was to develop a media sales CRM. We knew Tenacre were experienced in working with advertising businesses here in Dubai, and they delivered a great solution for our sales team.

The second requirement was more difficult. We needed a management system to control the various technical components that our installations team put into the elevators across Dubai. Tenacre built a completely bespoke set of applications that help us keep track of these components as well as all the maintenance calls.

Salesforce and Tenacre have given us a platform that has really contributed to our growth. I know of several media companies in Dubai that already work with Tenacre, and I’d highly recommend them to anyone that’s thinking of working with Salesforce.

— Niall Sallam Chief Executive Officer, Elevision Media LLC July 2013

Contact a Tenacre Salesforce media sales specialist to find out more

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