Sport 360 Newspaper to manage media and event sales on Salesforce with Tenacre
Sport 360 newspaper has completed the implementation of Salesforce CRM platform to manage ad sales, client data and performance reporting. Tenacre worked with Sport 360 to design a media and event centric CRM platform.
Customising Salesforce for media sales
The first design process that Tenacre undertook with the Sport 360 project was to customise the core CRM to facilitate media sales to media buying agencies as well as for brand owners.
The Salesforce implementation project was focused on creating a central location for all customer and sales records, capturing all sales activity and building reports and dashboards for real-time information on sales performance.
A single source for customer data
As a fast-growing business, Sport360 required a platform that could provide a single location for all data. The Salesforce CRM would become the 'go-to' source for information on
- Media buying agencies
- Sales Opportunities
- Price Books
- Sales reports
Each module of the CRM was customised to suit the Sport360 sales processes and data requirements. The implementation process included rigorous data security features so that an individuals access to records were limited to the data that they needed to work with.
Tenacre deployed the Salesforce mobile app, enabling the sales team to have access to data while they are out of the office.
The Salesforce platform was also integrated with each users Outlook system, enabling synchronisation of emails and meetings between both systems
Sales Forecasting & Pipeline reporting
Tenacre deployed a series of highly bespoke reports and dashboards in the Sport360 CRM. Each report was designed to provide real-time information on pipeline, closed sales and account management activity.
A key requirement of the CRM is the ability to track relationships at media buying agencies, and then cross reference with revenue per media planner or buyer.
Contact a Tenacre Salesforce media sales specialist to find out more