The need for cultural change
Changing company culture can be tricky, it's not an easy to get right and can take some time for change to truly happen. Your company culture is defined by the beliefs, values and especially the actions of the people that work there. In this article, we'd like to focus on five key behaviours that will contribute to a successful Salesforce implementation.
We have identified these behaviours based on implementing over 100 Salesforce CRM projects in Dubai. We hope that by sharing this information here it will help companies to put in place some steps to address these cultural considerations before they start implementing a CRM system.