Salesforce Reports

Sales Management - Key performance metrics from your CRM

Sales Management - Key performance metrics from your CRM

Many of our clients are SME businesses where there isn’t a dedicated sales manager or person with sole responsibility for leading and managing the day to day sales activities. As we set up Salesforce CRM in these organisations it’s common to see our customers struggle with moving from their old position of having little information on sales and sales activity, to have so much data that they don’t understand how to make use of it. 

Here are some key metrics that should be the starting point for most organisations. If you can get to grips with these reports, you can then add more metrics that are specific to your company or sales challenges. These reports can easily be created in your Salesforce CRM.

How to use reports from Salesforce CRM

How to use reports from Salesforce CRM

Deciding what sales reports are to be used is often a decision that our new Salesforce.com clients spend time considering. For some companies, having a CRM system in place provides the first opportunity to really look at sales data in a structured way. The challenge for company leaders is to define what reports are to be used, and who uses them.

In this blog post we're not going to list of the reports that we think you should use as standard, we've addressed this previously. Instead we'd like to consider the value of sales reports strategically in your organisation so that your teams can gain some real benefit from them. Consider your sales data and reports in the context of